The imperative of anyone who is in the business of selling goods and/or services is to get to know their customers and keep them, ensuring new purchases. It is generally known that it is far cheaper to keep the existing customer, than to attract a new one and we designed My SpotLight precisely to help everyone do it.
By using API protocol and web service, it is possible to link our platform with most of the external ERP/POS and CRM programmes and applications.
The platform is ours, but the loyalty programme is yours! You can design and brand all elements of the programme by yourselves. We are invisible to your customers!
In order to access the application, you only need the Internet connection. You don’t need additional external devices, and the display is adapted to all screen sizes and types (desktop, laptop, tablet, mobile phone).
You can track in real-time the key business indicators on an intuitive dashboard, as well as all activities related to the loyalty programme at all times, using any device.
In the admin panel you can define access rights to certain modules for each of your employees that have the access to the application and prevent any possible misuse.
Create customer base with types of data that you need, whether these are standard personal and/or social-demographic data, or some specific attributes (such as hair colour, children's birth dates, information about pets, etc.) that you can use later for segmentation, personalised campaigns and for analytics.
Create a codebook of your items and record each transaction of your loyal customers via virtual cash register. For each transaction you can print a receipt/confirmation with all necessary data. Each registered transaction will be linked to a loyal customer and in a few clicks, you will have a complete overview of all purchases of a specific customer with the analytics that goes to the level of individual item/service.
Everything is configurable, from the points’ name, up to setting parameters for all rules and conditions for their collection and spending, as well as their validity period. They can be collected based on transactions or by performing other actions (customer registration, birthdays, etc.). They can be used directly to pay for the goods/services (cashback), or they can be converted into vouchers.
Define as many discount levels as you want and set purchase qualification conditions for each of them. For example, if in the last 365 days a customer has spent up to EUR 100, their level will become ‘Bronze’ and they will get 5% discount, if they spent up to EUR 500, they will reach ‘Silver’ level and get 10% discount, while the expenditure of up to EUR 1000 will give them 15% discount, and so on. The discounts will be automatically updated and applied during purchases.
By using this module, you will be able to create different types of marketing campaigns based on the registered transactions, such as digital coupons and stamps (‘Buy X, Get 1 Free’), bundled purchases as a precondition for achieving additional points, ‘challenge’ promo activations (for purchasing defined items in defined period you can get certain amount of additional credit points) and many more. We are willing to implement all your ideas in a new campaign type.
You create campaigns with vouchers. They can be either gift or discount vouchers depending on the benefit they hold. They can be limited to a previously defined segment or they can be used by all loyal customers. You can also define the validity period, maximum number of vouchers per user, they can be unique or general. We’ve enabled upload of creative voucher solutions, so when identifying a customer, the operator immediately sees if the customer has the right to use certain vouchers and many other things.
Replace paper vouchers with modern gift cards in exclusive packaging, with a possibility of free or predefined input of desired amounts that are stored on the card. There is a possibility to bundle groups of cards for a specific business partner, digitise lists of employees and use attachment of salary.
Design and quality of a loyalty card affects the perception that customers have about the loyalty programme and you as a company.
We can offer:
You wish to design and print personalized cards? We have several types of printers at our disposal with different print possibilities and different capacities.
Did you know that 9 out of 10 loyalty programmes on the market have come down to issuing cards, without using data on customers!? Loyalty cards without adequate software don’t mean that much…
If your business is not on the list, contact us and we will make necessesary modifications.
Until My SpotLight application appeared, the possibility to implement a loyalty programme was reserved only to big chain stores, but our application is available to everyone, whether it is a small store of 20 square metres or an international chain.
Some of the functions you can use:
It is 5 times more expensive to attract new customers than to retain existing ones. The key to success of any business lies in repeated purchases of satisfied customers.
Satisfaction of your customers is directly proportional with the amount they are willing to spend in your stores. The average consumer basket, depending on the industry, can be up to 5 times bigger!
According to a research, increasing consumer retention rate for 5% can lead to profit growth 25-95%!
Profiling and classification of customers into smaller groups according to their common characteristics, needs and purchasing habits can help you and your customers. In addition to the fact that it will be easier for you to define marketing and sales goals and to design an appropriate marketing strategy, you will also be able to satisfy the need of your customers more efficiently, which they will appreciate.
Personalised offers and communication with customers enable firmer emotional connection of your customers with your brand. Personalisation is an excellent way to show that you care about your customers and to strengthen their loyalty.
Consumer behaviour and trends are directly linked with achieving company profits and its business success. Their precise monitoring will contribute to the selection of the adequate marketing approach, better planning and saving company resources.
Whether you are a big company, such as ours, which has more than 350,000 loyalty cards in the system and where loyalty makes more than 80% of the sales volume, or a small entrepreneur, My SpotLight platform can adjust to your needs...Bojana Nićetin, Gomex
During the first meeting, I realised that this is what I’ve been looking for last two years and what I needed to delve more seriously into developing my business. The devotion of the entire team when it comes to my requests was always 100%...Inna Suchkova, Beauty Experts
Long-time cooperation proves that in modern business, which is changeable and uncertain, you can always count on quick and responsible reaction, legitimate marketing advice, as well as concrete projects within the loyalty programme...Dejan Purkov, MelPetrol