About Us

My SpotLight is a web application that is a CRM and loyalty tool applicable to all business types and sizes. In order to use My SpotLight application, you don’t need additional devices, you just need the Internet connection.

Why My SpotLight?

In order to sell your goods / services to customers for the first time, you mostly need talent and/or luck. However, the key to a successful business is to make those customers return for the second and third time and eventually become your ambassador.

Did you know that in order to get new customers, you need to spend 5 times more resources than you would spend on retaining the existing ones – according to Pareto principle (80/20 rule), 80% of your results are generated by 20% of your customers?

My SpotLIght is a tool that predominantly serves for retaining existing customers and increasing their purchase values! At the same time, attractive campaigns that can be managed via My SpotLight application can certainly attract new customers.

Basic characteristics of My SpotLight application are:

• Web application running on cloud with state-of-the-art protection against unauthorised access;
• Scalability and modularity;
• Adaptability in terms of language, currencies, modules, reports, etc.;
• Responsive display design for all devices (desktop computer, laptop, tablet, mobile phone);
• Possibility of integration with external applications (ERP/POS, CRM, e-commerce solutions, etc.) by using API/WS protocols or file transfer;
• Technologies: Oracle DB, PL/Sql, Laravel, Bootstrap, PHP, Java Script

My SpotLight application contains more modules:

• Dashboard / Admin panel
• Customer base / CRM
• Virtual cash register / Transactions
• Credit points
• Discount levels
• Customer segments
• Campaigns
• Vouchers
• Gift cards

My SpotLight application is used on Saas principle (‘Software as a Service’), where the application is completely hosted on our servers, access is exclusive via the Internet, while clients have a monthly fee in accordance with the selected package.

100% OWNERSHIP OF THE DATA

All data that you enter and that are generated by using the application (transaction data) are exclusively yours!

DATA SAFETY

Data is located on cloud servers, protected by multiple safety measures, while data backup is being done daily.

GDPR

Consulting, drafting general rules for using the programme, declaration of consent for data processing in accordance with the Law on Protection of Personal Data.