Veb sajt koristi kolačiće u smislu personalzacije sadržaja, korišćenja funkcija društvenih medija i analize saobraćaja.


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Dashboard / Admin panel

You can track in real-time the key business indicators on an intuitive dashboard, as well as all activities related to the loyalty programme at all times, using any device.


In the admin panel you can define access rights to certain modules for each of your employees that have the access to the application and prevent any possible misuse.

Customer base/CRM

Create customer base with types of data that you need, whether these are standard personal and/or social-demographic data, or some specific attributes (such as hair colour, children's birth dates, information about pets, etc.) that you can use later for segmentation, personalised campaigns and for analytics.

Virtual cash register/Transactions

Create a codebook of your items and record each transaction of your loyal customers via virtual cash register. For each transaction you can print a receipt/confirmation with all necessary data. Each registered transaction will be linked to a loyal customer and in a few clicks, you will have a complete overview of all purchases of a specific customer with the analytics that goes to the level of individual item/service.

Loyalty points

Everything is configurable, from the points’ name, up to setting parameters for all rules and conditions for their collection and spending, as well as their validity period. They can be collected based on transactions or by performing other actions (customer registration, birthdays, etc.). They can be used directly to pay for the goods/services (cashback), or they can be converted into vouchers.

Discount levels

Define as many discount levels as you want and set purchase qualification conditions for each of them. For example, if in the last 365 days a customer has spent up to EUR 100, their level will become ‘Bronze’ and they will get 5% discount, if they spent up to EUR 500, they will reach ‘Silver’ level and get 10% discount, while the expenditure of up to EUR 1000 will give them 15% discount, and so on. The discounts will be automatically updated and applied during purchases.

Customer segments

Create dynamic segments by using transaction data and/or attributes from the database. For example, create a segment that will be automatically updated daily and that will consist of male customers, up to 40 years of age that have spent more than EUR 50 in your shops in the last 30 days.


By using this module, you will be able to create different types of marketing campaigns based on the registered transactions, such as digital coupons and stamps (‘Buy X, Get 1 Free’), bundled purchases as a precondition for achieving additional points, ‘challenge’ promo activations (for purchasing defined items in defined period you can get certain amount of additional credit points) and many more. We are willing to implement all your ideas in a new campaign type.


You create campaigns with vouchers. They can be either gift or discount vouchers depending on the benefit they hold. They can be limited to a previously defined segment or they can be used by all loyal customers. You can also define the validity period, maximum number of vouchers per user, they can be unique or general. We’ve enabled upload of creative voucher solutions, so when identifying a customer, the operator immediately sees if the customer has the right to use certain vouchers and many other things.

Gift cards

Replace paper vouchers with modern gift cards in exclusive packaging, with a possibility of free or predefined input of desired amounts that are stored on the card. There is a possibility to bundle groups of cards for a specific business partner, digitise lists of employees and use attachment of salary.

Are you considering loyalty program implementation?

Choose the type of business:

  • Beauty & SPA salon
  • I have several different activities within my campaign. Is it possible to make an ‘umbrella’ loyalty programme?
  • Food delivery
  • Clothes shop
  • Baby clothes store
  • Consumer goods store
  • Web shop / e-commerce solution
  • Pet shop
  • Vehicle registration agency
  • Hairdresser’s

If your business is not on the list, contact us and we will make necessesary modifications.

Clothes shop

Until My SpotLight application appeared, the possibility to implement a loyalty programme was reserved only to big chain stores, but our application is available to everyone, whether it is a small store of 20 square metres or an international chain.

Some of the functions you can use:

  • Gold customers - 20% discount if they’ve spent more than EUR 1000 in the last 365 days;
  • Silver customers - 15% discount if they’ve spent between EUR 500 and EUR 1000 in the last 365 days;
  • Bronze customers - 10% discount if they’ve spent up to 500 EUR in the last 365 days;
  • Implement newsletter campaign, but send offers containing male clothes to your male customers, and offers containing female clothes to your female customers - be relevant;
  • Offer to your customers GIFT cards that look more professional and beautiful than similar cards of the global chain stores;
  • Create personalised vouchers for customer segments that haven’t visited your store in the last 90 days.