You can track in real-time the key business indicators on an intuitive dashboard, as well as all activities related to the loyalty programme at all times, using any device.
In the admin panel you can define access rights to certain modules for each of your employees that have the access to the application and prevent any possible misuse.
Create customer base with types of data that you need, whether these are standard personal and/or social-demographic data, or some specific attributes (such as hair colour, children's birth dates, information about pets, etc.) that you can use later for segmentation, personalised campaigns and for analytics.
Create a codebook of your items and record each transaction of your loyal customers via virtual cash register. For each transaction you can print a receipt/confirmation with all necessary data. Each registered transaction will be linked to a loyal customer and in a few clicks, you will have a complete overview of all purchases of a specific customer with the analytics that goes to the level of individual item/service.
Everything is configurable, from the points’ name, up to setting parameters for all rules and conditions for their collection and spending, as well as their validity period. They can be collected based on transactions or by performing other actions (customer registration, birthdays, etc.). They can be used directly to pay for the goods/services (cashback), or they can be converted into vouchers.
Define as many discount levels as you want and set purchase qualification conditions for each of them. For example, if in the last 365 days a customer has spent up to EUR 100, their level will become ‘Bronze’ and they will get 5% discount, if they spent up to EUR 500, they will reach ‘Silver’ level and get 10% discount, while the expenditure of up to EUR 1000 will give them 15% discount, and so on. The discounts will be automatically updated and applied during purchases.
Create dynamic segments by using transaction data and/or attributes from the database. For example, create a segment that will be automatically updated daily and that will consist of male customers, up to 40 years of age that have spent more than EUR 50 in your shops in the last 30 days.
By using this module, you will be able to create different types of marketing campaigns based on the registered transactions, such as digital coupons and stamps (‘Buy X, Get 1 Free’), bundled purchases as a precondition for achieving additional points, ‘challenge’ promo activations (for purchasing defined items in defined period you can get certain amount of additional credit points) and many more. We are willing to implement all your ideas in a new campaign type.
You create campaigns with vouchers. They can be either gift or discount vouchers depending on the benefit they hold. They can be limited to a previously defined segment or they can be used by all loyal customers. You can also define the validity period, maximum number of vouchers per user, they can be unique or general. We’ve enabled upload of creative voucher solutions, so when identifying a customer, the operator immediately sees if the customer has the right to use certain vouchers and many other things.
Replace paper vouchers with modern gift cards in exclusive packaging, with a possibility of free or predefined input of desired amounts that are stored on the card. There is a possibility to bundle groups of cards for a specific business partner, digitise lists of employees and use attachment of salary.
If your business is not on the list, contact us and we will make necessesary modifications.
Whether you have a small local salon where you work alone or a chain of salons, My SpotLight can be your solution to increase turnover, and one of the possible examples is: